Annual Financial Report of the Walters Art Museum
2011 Annual Report
In fall 2010, as we began to shake off the effects of the economic downturn of 2008–2009, the Walters took on a new graphic identity with a new call to action, though the introduction of an updated word mark with its accompanying tag line: What will you discover? This updated look will serve as the platform for a multiyear strategic marketing initiative that will be rolled out in the coming months, aimed at raising our visitorship 20% beyond the 40% already achieved by going free.
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